Looking to optimize your sales, revenue, profit and cash flow production? There is only one performance optimization approach that has been proven to work in all types and sizes of companies all over the world. Before explaining that approach let’s start with the three most common ways most people try to improve business performance.
What’s a superior approach to optimizing growth? Once you make sure that you don’t have any missing or broken parts, then you should focus on the whole. Back to the car analogy just for a second because everyone understands it. How many major systems are in a car? Quick? Most people know what a car is but they don’t know the major systems. Engine, fuel, exhaust, cooling, lubrication, electrical, transmission and chassis. Did you add the A/C and entertainment system to your list? A car is no better than the weakest part of the mandatory systems (sans A/C and entertainment).
In addition, optimized performance can only come from all of those systems being in perfect unison to create the ultimate vehicle for your transformation goals. Travel, speed, hauling, climbing, are all different goals for an automobile and each of those will dictate the perfect mix of the right systems.
A business is no different. Every business is composed of systems. Some of those are functions – client and non-client. Other systems include cross-functional attributes such as CRM, supply chain, order entry, etc.
The only way a business can be optimized is by looking at all the parts of the system. Is the system designed to optimize sales, revenue and profit growth? 99% of the time it’s not. Most of the time, the system is over-designed to create, deliver and support a product – but not designed to generate money. Is your business designed properly? Want to know why or why not?