E2M Book / Methodology

Finally, a business book has been written that has been proven to answer and then solve the greatest business challenge you and your team might be facing:

How Your Company Can Generate the Most Sales, Revenue, and Profits

While using the fewest resources (Money, Time, and Headcount) Doing It

This book took over 30 years of research and implementation inside the “engine” of

every type and size company around the world. Testing, validating, and calibrating and then proving how to maximize performance with minimum resources inside thousands of start-ups to multi-billion-dollar companies in thirty plus countries.

Billion-dollar companies are following this methodology because their competitors are.

“As Executive Editor of Business Books McGraw Hill Publishing, I couldn’t have been more excited to contract Kent Billingsley to have this book written. It simply offers the the most prescriptive

and how-to be successful manuscripts to business success we’ve ever seen. This powerful manuscript offers step-by step instructions, four clearly defined phases of sequential principles to success, and action plans at the end of each chapter."

Casey Ebro
Executive Editor
McGraw Hill Publishing

$3-10B+

Results Delivered

This book and methodology have helped small companies generate billions and large corporations tens of billions over the last two decades.

Years of Research
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Starting in the 1990’s we cut our teeth on leading cross functional teams in optimizing billion-dollar business units. Helping them identify explosive growth, reduction in costs, and competitive advantage. 

Leaders as Readers
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Thousands of leaders representing millions of employees are now reading and implementing this book and E2M™ into their companies for explosive no-cost highly profitable growth

Phases
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The book content is also based on over 10,000 hours of speech, workshop, and program content delivery. Presenting this material at MIT to the Philippines has proven the range and power of the philosophy and methodologies.

Power Principles
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Readers and leaders from over a dozen countries – from Singapore to England are reading, learning, and implementing the E2M™ methodology, phases, and 15 power principles to optimize their business success.

Proven
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The content, methodology, and principles of this book have been presented in over 10,000 hours of delivery to thousands of companies and no CEO, owner, or leader have said “this can’t work here” once they tried and saw the power of following it.

Follow Us
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Follow Us

$3-10B+

Results Delivered

Helping our small business clients generate over $3B in new sales and profits. Tens of billions for large corporations.

Years of Experience
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Over 3 decades perfecting optimization and transformation methodologies and implementation.

Satisfied Clients
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Many clients have stayed in our programs for up to ten years with no long-term contract. Others have come back for help growing out their second and third companies. 

Hours of Delivery
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Delivered customized programs, workshops, webinars, and keynote speeches all over the world to public and private audiences.

Countries
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Transformed organizations of all types and sizes all over the world under challenging laws, regulations, and cultural barriers.  Including profit, non-profit, government, and religious organizations.

Client Embarrassment
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Thousands of leaders and employees have quickly become embarrassingly rich (multi-millionaires) from our programs and methodology – why not you and your employees?

E2M Roadmap

Four Powerful And Proven Phases To Maximizing Your Sales, Revenue, And Profits

PHASE I
REVENUE READY “Validate”

RED MEANS STOP

Every company – young and old, small and large, are making major strategic and tactical mistakes in this first phase. That’s why this phase is blood red. Fix these problems, and you have a foundation to scale sales, revenue, and profits. Skip these mistakes and burn through resources, people, and time.

PHASE II
MARKET READY “Prepare”

YELLOW MEANS CAUTION

99% of all companies skip this critical phase and go from “We have a product or service so – sell, sell, sell.” Would any smart leader go into battel without being prepared and ready to win?  Don’t settle for winning on occasion

PHASE III
GO TO MARKET “Win”

GREEN MEANS GO

Your business is making money and you’re having success. This is where most companies stop. They become satiated. It is also where your competitors eat you alive – it’s called the “boiling frog in the pot” phase. You’re never more at risk than when you are having some success.

PHASE IV
OWN THE MARKET “Dominate”

BLUE MEANS DOMINATE

This phase is when you dominate the market or niche. You’re winning 9 out of ten sales pursuits. Your competitors are scared and stressed but not you.  However, you can’t become complacent you must continuously optimize, attract top talent, and defend against ALL forms of competition. 

ALL THREE BOOK FORMS – HARDCOVER – AUDIO BOOK - eBOOK

HARDCOVER

The hardcover version is the most learning friendly approach to understanding the complex concepts and principles as you can easily flip between sections and mark, underscore, annotate, mark, dogear and “sticky” the areas to never forget.

AUDIOBOOK

Unabridged and professionally narrated by David Marantz and produced by McGraw Hill Accent Publishing.

 

Listen to the content in your car, commute, or during your workouts to quickly absorb the principles and concepts. Listening is a powerful modality to understanding nuanced concepts.

eBook

Digital format for your tablet, phone, or smart device. Easily access your version from multiple sources making learning easy and enjoyable. With some eBook subscriptions your copy might be free.  

COMBO

For “speed learning” listen to the book on audio and take notes in your hardcopy.  Using two modalities of learning will help you and your team learn faster and implement quicker.

“I’m a consummate learner and voracious reader to be the best leader I can be. I bought the hardback and audio version and while listening to the book I take notes in the book. I expect everyone on my teams in both my companies to follow the E2M methodology.”

Casey Haston CEO of SND

“How are we now selling more in weeks when it used to take years? And how did our sales win rates go from 20% to above 90% in a matter of months? It’s E2M.

Everyone on our E2M team has read the book. Some of us several times. During our E2M meetings we listen to the audio version and then we work to implement phase by phase and principle by principle. We’ve tried other programs being sold out there, but E2M is much more powerful and focused on making our company more money and sales as fast as possible."

David Silva, COO

What Readers, Leaders, and E2M Implementers Are Saying And Achieving

FOREWORD BY MARK CUBAN

"It's a must read book!"

One of the great business lies of all time is that sales is all that matters. What matters is profitable sales and, more importantly, profits. If you as an entrepreneur are working untold hours, stressing out and worried about your health and that of your family, and thinking there must be a better way to run a business, you have come to the right place.

I’ve known Kent Billingsley for 40 years. I still remember the first time I met him in our apartment parking lot. From that day forward, we became lifelong friends. Over all those years, I have come to know Kent and have admired his business skills and his ability to find profitable solutions to problems. 1 Frankly, I’ve always wondered why it has taken him so long to write this book!  

Kent has finally taken his decades of experience turning businesses into profit-generating machines and put that knowledge into one easy-to-read book. This is not yet another book about how businesses are run in Silicon Valley, Los Angeles, or New York. This is a book for entrepreneurs who have put everything they have on the line, who have been grinding for years, and are not sure why they haven’t reached the level of success they think they should have. This is for entrepreneurs who have a growing business that looks incredibly successful from the outside—lots of sales, lots of employees, and lots of visibility—but who can’t quite get to the point of generating the cash flow and personal bank account they have worked so hard to achieve.

Kent does an incredible job of showing entrepreneurs that a successful business is not built on closing any deal but on focusing on and closing the most profitable deals—that you can make more money focusing on the right prospects rather than every prospect. With Entrepreneur to Millionaire, Kent provides a road map any entrepreneur can use.

I wish I had this book when I was first getting started. It’s a must-read!

What makes this Business Book so Powerful and Different from Other Business Books

IF YOU’RE NOT READING THIS BOOK AND YOUR COMPETITORS ARE – YOU AND YOUR TEAM ARE AT A COMPETITIVE DISADVANTAGE

How our highly successful clients are using the book to kick competitive ass-ets

  • Identify an E2M leader – assign someone to be the lead for implementing the E2M Methodology™ – contact us for job and role description
  • Form an E2M Revenue Growth Team – identify 3-6 people to be part of the business success acceleration and optimization team – contact us for roles
    • Recommended mix – Use a cross functional team – Executive(s), Management, and Individual (high performer(s))
  • Communicate to company – let everyone in the company know you are – contact us for PowerPoint slides (we have slides from many clients you can use)
  • Read the book – have everyone in the company read the book – contact us for bulk sales discounts or personalized copies
    • Be ready and able to articulate how this methodology helps everyone – except your competitors – contact us for a functional benefits presentation
  • Calendar success – set up a time each week (meeting and implementation) to meet to master and execute the phases, concepts and principles – we can provide guidance for you

To implement E2M 10X faster, 10X better, with 10X more templates, tools and methods – contact us. We have programs for any type company and size budget. We’re here to help.

PROGRAMS: GROUP – PRIVATE – FOCUSED

Highest Intensity – Customized

Programs-ramp

Big Vision – Small Budget

Programs-e2m

Need Sales Force Optimization

Programs-perfect-selling

Need To Make More Money – Faster

Programs-monetizing-value

Great Questions – Darn Good Answers

  • YES. You must. So much of this book is based on the work we cut our teeth on – optimizing sales, revenue, and profit generating capabilities of billion-dollar Strategic Business Units (SBUs). Every phase and principle in the book is designed – and PROVEN – to help small and large companies. There are dozens of cases studies in the book about how large corporations use the principles differently. At the same time, every small business MUST be using these concepts and methods too or their competitors will crush them.
  • Yes. You must. Companies like yours are usually involved in two kinds of sales environments – simple and complex. There is a case study in the book discussing how one CEO said this is the most important concept he learned. How it helped him restructure the company and how it has helped them generate tens of millions of dollars.
  • In addition, product or services are still “offerings” and the principles in the book apply to ALL types and forms of offerings from tangible to intangible. Companies with products have used this methodology to explode sales and companies offering services have used it to scale sales growth (without hiring more salespeople).
  • There are hundreds of reasons this book is superior. The most important it that it has been proven to work in every type and size company in dozens of countries for over three decades. And as McGraw Hill’s executive publishing team said, “This is the most prescriptive business manuscript we have see and contracted to publish.” The content in this book is based on over 10,000 hours of delivery and implementation in simple and highly complex environments. From start ups to companies pursuing and winning billion-dollar contracts.
  • Yes, this is exactly the book you should and must be reading and following right now. You have almost no margin for error. One small mistake might take you out of the market and your great idea, excellent service concept, or product prototype will never see the market or make the millions of dollars in potential it could and should. This book is based on cleaning up thousands of mistakes that business make every day. Most business don’t collapse or fail from one major mistake – “they die a death of a thousand cuts”. The more money this book helps you generate the more mistakes you can overcome and accelerate success.
  • Everyone is overwhelmed today. Many leaders and readers are opting for the audio version so they can listen as they do another task. And then others are coming back and buying the hardback so they can take notes from listening. If you don’t have the time or energy to read this book to optimize your company, then that is exactly why you need this book. Our clients for decades have told us this book not only made them millions, but it took half the time, half the energy, and half the stress out of the business.
  • One of the ways to determine if your subordinates are future leaders is how many and what books they are reading for business improvement. This is the perfect book for them to add more value to their role, department and profitable growth for the company. If they don’t want to read or listen to learn to add more value, then you don’t want them rising in your ranks.