Do you know the fastest way for your business to make a lot more money?
If you said, “Sell more,” you’re right!
However, this is easily said but quite difficult to do – unless…
Did you read my CEO Knowledge Letter from last week? It has the answer. As a matter of fact, it has the only answer that has been proven thousands of times in thousands of businesses around the world – to sell more using existing resources. In the content below, I will share with you what you must do and give you ten examples of doing it. At the end of this article, I will share with you the biggest mistake leaders are making with this information.
Here is the link because you absolutely must make sure you know, understand, and are applying these revenue-growth and sales-scaling principles.
For any business – your business – to be more successful this year than last, and next year more so than any other year, then you, your leaders, and employees must do one thing – bring change – Big Change! You must transform one or several areas of your business, functions, teams, or people.
Why is business transformation so critical to your business? Because everything around and in your business is transforming: your market, your buyers, your competitors, your employees, technology, communications methods, quantity and quality of information, and so on. The speed of change – things are different – to major transformation – disruptive models – is more intense and more frequent than ever before. In a few short years, Amazon destroyed Sears, a hundred-year-old company. Netflix destroyed Blockbuster, the dominant video retail renter.
However, most companies are barely changing their models, methods, or approaches – and yet they’re expecting greater results.
If you run a business, you don’t have a choice to change. You have probably heard the adage – adapt or die. Here is how I modernize that forty-year-old saying.
If a business is not actively transforming – the business is dying.
I know that sounds a little harsh, or kind of “alarmist,” but I’m the one who gets the phone calls during the week from CEOs who need help turning their companies around. The problem is they should have been making a transformation years ago as real transformation doesn’t happen overnight. Big transformations, like transforming a business model, can take one to three years even with expert guidance.
To help you understand how to transform your business, I want to share with you a few of the thousands of transformation projects we have done around the world. Which of these could and should you be doing?
Too many leaders believe they are transforming their business. They’re not. Here’s a quick test… What area are you transforming? Ask your employees what transformation initiatives are taking place and how they will know when the transformation is complete. Did they answer correctly?
Transforming your business is not a choice. If you don’t transform your business, your competitors, buyers, and the marketplace will find more and more reasons to neutralize your efforts. Don’t be reactive to change but become proactive to success.
What I have just shared with you is how we have helped thousands of small- and medium-size businesses (not counting our multi-billion dollar clients) generate over $1B in new sales, revenues, and profits. Please contact us if you want help transforming your business into making a fortune in sales, revenue, and profits using your existing resources.
Kent Billingsley – the Revenue Growth Architect® – is an international keynote speaker, business transformation expert, and recognized authority on scaling sales and revenue acceleration. He has delivered over 10,000 hours of Revenue Growth® content and sessions to thousands of CEOs and business owners in over 36 countries.
The Revenue Growth® Company (TRGC), LLC is a firm based in the Dallas, Texas area and helps companies transform their enterprise into a strategic system for profit and revenue growth. Their proven value proposition is helping companies generate scalable amounts of sales, profit, and revenues without adding headcount, increasing costs, or working more hours. CEOs and companies in their programs have generated over $1 billion in new sales, revenue, and profits.
TRGC works with start-ups, medium size, and large corporations by delivering Revenue Growth®, RAMP®, P.E.R.F.E.C.T. Selling®, 3X Sales Transformation®, and Monetizing Value® content, workshops, keynote speeches, and high-intensity year-long programs.