PANDEMIC PIVOT: CHANGE YOUR PATH AND WATCH YOUR CASH, PROFITS, AND COMPANY GROW FASTER

FROM THE BOOK ENTREPRENEUR TO MILLIONAIRE™

Radical times require radical solutions. All future speaking, blog, video, and article content is focused on solving the toughest challenge that CEOs, entrepreneurs, and business owners are facing right now – how to scale sales, increase revenues, and generate more profits when there isn’t more money or resources to do it. The principles to “make money without spending money” is based on my new book Entrepreneur To Millionaire. 

Now, more than ever, CEOs, entrepreneurs, and business owners must stop following the two classic but stale and damaging business growth philosophies that worked in the last century but are failing today. For the last hundred years, there have been two models, one to thrive and one to survive – one for the good economic times and one for the bad. However, neither of those models will ever come close to “optimizing a business” and provide maximum results using minimum resources. Each of these two paths has “major flaws.” Sadly, leaders still follow them because “they kinda’ work,” and too many leaders sadly accept incremental success. 

Below, I describe the two classic but flawed business success philosophies and explain why they are flawed. Then, I offer a third path our clients have learned and applied that has helped small companies generate billions, and large corporations generate tens of billions without spending more on marketing or hiring more in sales. 

#1 Business Philosophy for the Good Times – Spend Money To Make Money

Last century and pre-COVID-19, the business mantra was “You have to spend money to make money.” It is based on “spend more to make more” or more simply, “more from more.” It means burn money or resources to make money. It is basically buying growth. Even if I change the word “spend” to “invest,” the money (profit) is still gone. 

What is the end result? Your business might be bigger, but you still spent, invested, burned, or wasted money you didn’t need to in order to achieve a top-line goal. 

If that “more from more” philosophy is so great, then why were 98% of business owners and companies struggling with cash, had little cash on hand (COH), inconsistent cash flow, little to no working capital, and lagging receivables to factoring collections…before the COVID-19 crisis? It’s because that “spend money to make money” path eats cash and profits, leaving no business wealth. 

#2 Business Philosophy for Tough Times – Cut Costs To Save Money

If “spend more to make more” was the approach to use when the wind was at your back, then “more from less” must be the best approach when you’re in a storm, right? It must be because leaders all over the world are cutting costs, grinding their employees, burning hours, and sacrificing their health just to exist. 

This path might help a business survive, but there aren’t any case studies of cutting, grinding, and abusing employees that have achieved great success. The flaw is this approach doesn’t scale, and at some point, the business runs out of money and closes. 

What should you do instead? If “more from more” eats and wastes profits and “more from less” doesn’t scale, then what should you do? The answer is easy. Stop following both of those stale, last century paradigms. Now more than ever, every company must pivot from these two objectives, “burn money to thrive” or “cut costs to survive,” to a more powerful business objective and core competency. Why must you do this immediately? Because your competitors are making the pivot, and once they do, they will control your success and determine your future. 

#3 Business Philosophy FOR ALL TIMES – Make Money Without Spending Money

Leaders today must focus on a totally different business objective – not growth or survival, but a radically counterintuitive and more potent competency:

Every leader and employee must master the core competency of “creating business wealth.”

“Business wealth” means focusing on optimized results, not settling for incremental achievement. It means generating maximum sales, revenue, and profits using minimum to no new resources doing it. Business wealth is the measurement of how optimized a business is at generating cash, cash flow, cash on hand, and working capital. 

This approach solves the number one and greatest challenge for all leaders – how can my company make ̶ a lot of money without spending money doing it? Learning how a business creates wealth is the only approach that will allow companies to survive, thrive, and dominate their spaces in good and bad times. That success is possible in tough times because only one in a thousand companies has scratched the surface of their potential business wealth. 

How do you create business wealth using the resources you already have? The technical answer is leverage assets, counterintuitive scaling, and systems thinking. The street answer is methodically wake up the sleepy parts of your company that could and should be creating new client demand. Also, make sure all areas – not just the people – are helping convert that demand into new clients, cash, and contracts as fast as possible, without spending a dollar or working harder. 

I have spent 25 years proving there is no single or super-secret to business success, but there is a roadmap that has proven to find the “cash in the walls” in every type and size company all over the world. That roadmap has four phases with several integrated principles in each one. When followed sequentially, it creates the fastest and smartest path to “optimizing and creating business wealth.” 

Every leader and employee must transition from just concentrating on “running and growing” their business to making a lot more money without using more resources. This proven methodology also helps companies deliver greater value to their clients while scaling profits doing it. It’s a win-win even in tough economic environments.  For the first time ever, the complete roadmap, sequential principles, case studies, and action plans have all been captured in a new book available to the public. 

New Youtube channel https://www.youtube.com/channel/UCiwA3UKogZ9B6kZ-Wh5V-mQ

ANNOUNCING: ENTREPRENEUR TO MILLIONAIRE – How to Build a Highly Profitable Fast-Growth Company and Become Embarrassingly Rich Doing It

“I wish I had this book when I started. It’s a must read!” 

~ Mark Cuban

Available at Amazon:

https://amzn.to/2WJSNYw

For orders for your team or association of 25+ (40% discount) porchlightbooks.com

.

Author Background

Kent Billingsley is the founder and president of the Revenue Growth® Company, LLC (TRGC). He is a published author, international keynote speaker, and business transformation expert. He has become America’s Revenue Growth® Architect by helping thousands of entrepreneurs and CEOs (representing over a million employees) generate several billion in new sales, as well as tens of billions in new revenue and profits for large corporations. He has personally designed, built, transformed, and turbocharged several thousand organizations in 36 countries. Over the last 20 years, his proprietary content and trademarked programs have helped thousands of entrepreneurs and employees become millionaires and multimillionaires by “creating wealth” inside their companies. He can be reached at [email protected]. 

KENT BILLINGSLEY